Brandon Perkins Graphic Design & Photography

Root of All Evil Ads

2010–

– print, ads, Greedy Genius, evil

Greedy Genius uses the slogan "The Root Of All Evil" regularly on their products so I wanted to play off that image and what most people associate with the word 'evil' in a manor that I have the most familiarity with - tongue-in-cheek sarcasm.

I used the white text on a black background for the utmost simplicity in artwork and to really let the message speak for itself (Similar to the call-outs used on The Cartoon Network's Adult Swim.)

Additionally, I was able to expand on the broadness of 'evil' with ads harking to Abu Ghraib, and other in-the-news pieces as they happened.

The flexibility of these ads allowed them to be turned into banner ads as well.